Consumer Motivation on Clothing Disposal Behavior

By Youngju Lee and Jongeun Kim.

Published by The International Journal of Interdisciplinary Environmental Studies

Format Price
Article: Print $US10.00
Published Online: December 11, 2015 $US5.00

Clothing product life cycle in the disposal stage has been analyzed in order to investigate consumers’ clothing disposal behaviors, motivations, and environmental concerns. A pilot study design was used in order to effectively collect and analyze data from convenience samples with college students. Much of the past research focused upon investigating consumer environmental concerns and environmentally responsible clothing consumption (Brosdahl and Carpenter 2010; Follows and Jobber 2000). This study, however wanted to expand to more fields of consumer environmental behavior in terms of after purchase. Investigation is warranted into consumer clothing disposal behaviors including motivation. The goal of the study is to explore consumer motivation behind clothing disposal behaviors. It starts with investigate consumer clothing disposal behaviors (donating, recycling, and discarding) and motivations that included intrinsic and extrinsic factors along with demographics, and fast fashion consumption. Intrinsic factors are including environmental knowledge, environmental awareness, value, attitude, responsibility, and social norms. Extrinsic factors are including society, economy, and culture. Finally, demographics are including age, gender, education, and income.

Keywords: Consumer, Motivation, Clothing, Disposal, Environmental Sustainability, Recycling

The International Journal of Interdisciplinary Environmental Studies, Volume 10, Issue 4, December 2015, pp.15-30. Article: Print (Spiral Bound). Published Online: December 11, 2015 (Article: Electronic (PDF File; 574.702KB)).

Youngju Lee

Graduate Student, Family and Consumer Sciences Department, California State University at Northridge, Northridge, California, USA

Youngju Lee is a Graduate Student at California State University at Northridge.

Dr. Jongeun Kim

Associate Professor, College of Health and Human Development, Department of Family and Consumer Sciences, California State University, Northridge, Encino, California, USA

Jongeun Kim, Ph.D., is an Associate Professor of Apparel Design and Merchandising at California State University, Northridge. She received her B.S. in Sociology from Ewha Women’s University in Seoul, Korea and earned a second B.S. and her M.A. both in Apparel Design and Merchandising from Kon-Kuk University in Seoul, Korea. She received her Ph.D in Human Environmental Sciences from Oklahoma State University in Stillwater. Kim has been teaching in higher education for over 10 years and has developed courses in apparel design, fashion theory, the culture and psychology of fashion, special needs/functional clothing and apparel and textiles in the global economy. Kim’s research focuses on consumer behavior, e-commerce and m-commerce marketing, sustainability and eco and green fashion. Kim has presented her work at national and international conferences, published her research in journals and conference proceedings and organized workshops and seminars sponsored by professional associations such as ITAA (International Textile and Apparel Association), AAFCS (American Association of Family and Consumer Sciences), HIC (Hawaiian International Conference), and AERA (American Educational Research Association).